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In collaboration with GROUND.agency, I helped grow the TLA WOMENINTECH member base by 400% and to gain sponsorship revenue of £100 000 with its brand awareness and sponsorship campaign.
// ABOUT THE CLIENT
Tech London Advocates (TLA) is a private sector led coalition of over 5000 expert individuals who have committed to championing London’s potential as a world-class hub for tech and digital businesses. TLA WOMENINTECH is a now a 1500 member not-for-profit working group of this coalition. A referral only network of tech and engineering specialists, entrepreneurs, industry leaders, VCs and government officials from across the globe who directly tackle the issue of gender diversity in tech.
// WHAT WE DELIVERED
// Value Proposition // Brand Identity // Web Design // Media Toolkit // Content Management (Tool-kits, Articles + Press) // Copy writing // Print Design // Event Design // Event Media // Event PR // Sponsorship Attribute/Pitch design // Sponsor Value // Twitter campaign // Grow/Manage Memberships // Newsletter // Content for Members // Working Group Meetings
// THE RESULTS
“GROUND.agency has supported and significantly impacted on the growth of TLA Women in Tech from Day 1. From building online presence via social media magic skills, to curating and executing first class industry events that included participation at the House of Lords & City Hall, Ground Agency’s work has nurtured our brand and as such the growth of our community. The highly specialised advice and time taken to invest in us as our business scales has meant Ground Agency has provided services adaptable to grow with us. If you are looking for a partner that truly gets and can amplify your brand – look no further!”
Sarah Luxford - Co-Founder, TLA Women in TechWe really did make it all possible!
- Created Brand Identity which works with umbrella brand whilst giving the working group its own identity relevant to the target audience.
- Web design & content developed.
- Defined assets for sponsorship agreement negotiations, secured funding of £100,000 and supported sponsors in the leveraging of their assets.
- Sponsors: LinkedIn, HCL, O2 Telefonica, Salesforce, Featurespace, Growthdeck
- Media & Event Partners: Dennis Publishing /Alphr, Computer Weekly, IT Pro, London Stock Exchange, House of Lords - Martha Lane Fox, City Hall – Rajesh Agrawal Deputy Mayor for Business, London & Partners, Elite, SVC2UK. - Signature Events produced and delivered for London Tech Week at the House of Lords and London Stock Exchange.
High level key note speakers secured: Martha Lane Fox, Baroness Oona King, Rajesh Agrawal, Dame Judith Mayhew Jones, Sophie Walker, Chi Onwurah with c-level audience and capacity turnout for both events. - Secured Press coverage in Nationals and Business Publications.
Evening Standard, Computer Weekly, Fortune, Sky News, Tech Crunch, Computer Business Review. - Co-founder named in the Computer Weekly ‘Top 50 most Influential Women in Tech’.
- Increased the members by 400% and growing!
- Twitter stats.
465% Organic follower growth in 14 months // Impressions – 78.5k // Mentions – 440 // Engagement – 11.4% (top)/1.9% (30day) // New Followers – 376 - Newsletter stats.
246% subscriber Growth in 12 months // High Open rate 38.6% // Click rate 13.1% // Average Open rate - List average 28.4% // Industry average (Non-Profit)21.6% // Average Click rate - List average 5.7% // Industry average (Non-Profit)2.3% - Diversity Award – Launched TLA WomenINTech AAA Award for Gender Diversity.
For not for profit organisations gaining funding in an often saturated market and establishing a credible brand identity with sponsorable assets to secure that funding is always the biggest challenge.
Tech London Advocates (TLA) is a private sector led coalition of over 5000 expert individuals who have committed to championing London’s potential as a world-class hub for tech and digital businesses. TLA WOMENINTECH is a now a 1500 member not-for-profit working group of this coalition. A referral only network of tech and engineering specialists, entrepreneurs, industry leaders, VCs and government officials from across the globe who directly tackle the issue of gender diversity in tech.
TLA WomenInTech were running 12 events a year with limited resources and follow up and no formal marketing /data processes. They needed to establish a brand identity and a base of sponsor assets which would allow them to secure sponsorship to fund raising the profile of the working groups focus and activity.